Electronic Arts bought PopCap, famous developers behind brands like Plants vs. Zombies, Zuma or Peggle. But why? Here are four reasons.
Today Electronic Arts announced that it's to buy PopCap, the famous studio behind Plants vs. Zombies and Peggle, for $750 Milion. The acquisition will cost $650 million cash and $100 million in stock."EA and PopCap are a compelling combination," said Riccitiello. "PopCap has shown accelerated growth in both the social and causal markets", said EAs John Riccitiello. "PopCap's great studio talent and powerful IP add to EA's momentum and accelerate our drive towards a $1 billion digital business. EA's global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries, and more channels." Here are four very good reasons why EA bought PopCap.